Hebrew Free Loan of DetroitHebrew Free Loan wanted a new contemporary image and improved functionality for online donations and tributes. However, Synectics Media saw the opportunity to create a comprehensive marketing strategy that would speak to the heart of their target audience, while making their website the hub of their marketing efforts. To excite a younger audience, we wanted to make a personal connection between a potential client and the Hebrew Free Loan’s services. We identified personal success stories as that bridge. Their new site structure highlighted key successes, placing them front and center on the home page. Our custom photography of real-life loan recipients enabled site visitors to personally connect their stories. We also built a custom donation form that seamlessly integrated with their new site. The website’s new design and functionality captures the personal nature of their agency, while connecting with a younger audience. They actively use the site to gather online donations and tributes and as a communications tool for blog posts and agency information.
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