If our work actually spoke for itself, it would say,
“How great is this?! I look awesome and I get results for clients.”
Optrex (Kyocera Display) already enjoyed a high volume of global site traffic, but wanted to do even better. They turned to Synectics Media with the goal to increase it by 15% over a year. We employed SEO best practices and our knowledge of how changes to Google’s algorithm affected Optrex’s position to determine the best approach. Along with competitor analysis and the creation of a link-building campaign, we delivered a 21% increase in organic search traffic within only six months.See Case Study
In the super competitive wedding industry, it is always important to stand out. Mike Staff Productions was doing an excellent job with bringing new visitors to their website, but they wanted to convert more of these visitors into paying customers. Synectics Media used a rapid testing system to help them improve their website conversions.See Case Study See the site
New Boston RTM, a manufacturer wanting to branch out to other industries, needed a full online presence in a tight timeframe. Synectics Media conducted thorough research to inform the creation of personas, i.e., different types of site users. We designed the website for the main persona, who brings in 80% of revenue. Within three weeks, we completed the full-featured site, which included custom photography and video. The redesigned site saw a 300% increase in organic search traffic.
JFS of Metropolitan Detroit had an opportunity to win a new car from the Toyota 100 Cars for Good campaign, which would provide thousands of rides to older adults in the community. However, they needed to build a solid social media presence and increase audience engagement if they wanted to win. Even though the competition’s social media followers seemed light years ahead, we crafted a grass roots social media strategy that used different channels to keep the voting top of mind for supporters. Not only did JFS win a new car, but they had a 25% increase in their mailing list subscribers and 350% increase in their Facebook fan base.
Eskimo Jacks had great products in their artisan cookies and ice cream, but needed oomph for greater success. Their branding didn’t get to the heart of the product’s appeal, so we crafted a more authentic marketing strategy from the “ground up”. Eskimo Jacks then successfully launched a series of products with the new branding, which we applied across web, print, storefront, and packaging.
Synectics Media assisted the Ronald McDonald House of Detroit (RMHC) in the Home Depot Facebook Challenge, a competition between 11 national non-profits. We faced big challenges with getting public supporters within many different segments to vote daily. Our extensive approach across multiple touch points in digital and traditional channels helped RMHC win $25,000 through the contest, greatly increase their outreach, and ultimately raise over $350,000 in donations and in-kind contributions.
Hebrew Free Loan needed a fresh look on the web and better site functionality. We saw the opportunity for the organization to step back and create a holistic marketing strategy that centered on its personal success stories. This approach–along with improving the site’s ability to collect donations and tributes–helped Hebrew Free Loan reach a younger target audience online.See Case Study See the site
The Twisted Onion
The Twisted Onion has two passions: Metro Detroit and discovering delicious food. It’s a community-based website that covers local food news and events, plus offers new things readers can try in the kitchen. Not only did they need a site that showcased their cuisine coverage, they needed it to be easy to update. We built them a site that looked great and implemented a simple content management system (CMS). Now they can focus on writing about the food and city they love.See the site