Social media has become imperative for any brand looking to have a strong online presence, which in this day and age is just about everyone, right?
One-third of the world’s population uses social media regularly, and 74% of those people use it for professional purposes. If you aren’t a part of those statistics, why not? Is it that you think your audience is not using social media? Or that your competitors aren’t using it? We’re here to tell you - yes, your audience and competitors are using social media, and you should be too!
No matter what you sell and who you sell it to, using social media can help your business grow and flourish. Are you still asking yourself, “Does my business really need social media?” Take a look at these six reasons why it does:
- Search Engine Visibility Boost
Every business wants to increase website traffic and user engagement, right? That will be pretty difficult if your audience can’t find you online. Having a solid social media presence can actually help increase your SEO efforts.
Search engine web crawlers know which pages are earning traffic and which are not, so a strong content strategy for SEO is the most important key to earning spots on the first search results page. Sending traffic to your pages will cause them to climb much faster in the results pages. Guess how you can send them here? You guessed it, through posts on your social media channels!
- Increased Brand Awareness, Trust, and Loyalty
Whether you’re a massive online business or a small startup, the same rule applies: If you don’t have an active presence on social media, you are missing out on a great way to form brand awareness and build a loyal and trusting customer base.
Active social media channels allow potential customers are able to check your credibility and legitimacy before they decide to do business with you. If your business’ last post on Facebook is a cover photo update from three years ago, they might not be too inclined to move forward with you.
Not only this, but by keeping your social media pages active, sharing posts about your products and services and industry tips and tricks, you’ll be viewed as an authority by your customers and also a thought leader by your peers. Sounds like a win-win to me.
- Your Competitors Are...
Don’t wait to start up your social media presence because you think your competitors are not online. Chances are, they are investing in a social media presence and seeing its benefits to their business. The more time you wait, the more potential customers they may be taking from you!
Take a look at your competitors’ sites. Even if they do not have a social media presence, that doesn’t mean you should put it off. It’s much harder, and significantly more expensive, to try and catch up to competitors on social media than it is to get ahead of the game!
- Easy Communication With Customers
Staying active and engaged on social media provides an easy way to communicate with your customers and respond almost immediately to problems or concerns they may have. Often times, online interactions of concerned customers can alert your business to a problem with a product or service before you have noticed it yourself. This transparency between your customers and you is very helpful and further builds your brand’s credibility, which is so important for gaining customers’ trust and confidence.
Social media platforms give your business an opportunity to create a bond with your customers.
- Connect With Your Target Audience
All social media platforms provide useful tools to help you filter through and find the exact audience you want to target.
Ad options on multiple social media platforms have become highly customizable. For example, Facebook Ads allow you to target your audience based on a number of different demographics such as location, age, education, occupation, and industry.
You even have the option to use a Facebook pixel to track and retarget users who visit your website, giving you a larger opportunity to convert these solid leads into customers!
- Leads, Leads, and More Leads
There is no denying that social media is a useful way to generate leads. With updates to channels offering direct purchases and app downloads and customizable ads as I mentioned before, social media is a powerful tool.
Not convinced? Consider that 90 percent of decision-makers say they never respond to cold calls, while 76 percent of buyers are ready to have a conversation on social media.
Social media has evolved into a marketing force to be reckoned with.
With all of this in mind, don’t go making a profile on every social channel right now and expect to see results. Social media marketing requires strategy and planning. Blindly posting updates is not going to help your business. Make a plan, get online, and see the results!