Our Process

Who We Are & What We Do

At Synectics Media, we’re marketing nerds who love creating by the numbers. While this may seem like an oxymoron, we have a long track record of kicking client growth into high gear. Our “right brain / left brain” approach combines awesome creative with analytical insights to drive the metrics that matter.

We want to know you.

Let’s face it, no one knows you and your business better than, well, you. Seems obvious, but we’re constantly surprised by how often so called “experts” let ego and “decades of experience” get in the way. There’s no longer a silver bullet in today’s multichannel world. Things are simply changing too fast and yesterday’s marketing success is tomorrow’s background noise.

So, how do you get ahead? The answer is simple… it’s hard to do and harder to do well. Fortunately, Synectics Media’s clients have come to view us as their trusted advisor and partner. We guide our clients through the marketing maze and help them focus less on the approach that’s new and more on the approach that works.

How do you know what works?

The key to successful marketing lies in the data. The numbers tell the story. By applying our unique approach and methodology to test and track each campaign, we sort fact from fiction and get to the heart of what drives your success.

How do you actually do it?

First, we start by identifying what makes your organization stand out and how to best communicate your uniqueness to the world. By positioning you as fundamentally unique, our goal is to make the competition irrelevant. We do more than just hand you a website, social media marketing, SEO, SEM, or print ads. We give you a comprehensive marketing strategy and walk with you as it’s applied across your entire organization.

We begin with the end in mind.

Second, we understand that goals matter to you–financial and otherwise. You’re not here to get more clicks, page views, or Retweets. You want metrics to mean something and have relevance to the operations that keep you in business. We help you determine where you are, where you want marketing to take you, and how you can get there.

We take small steps, quickly!

Lastly, we believe the road to success is best traveled quickly and in small incremental steps. Our mantra is to fail fast and often in order to quickly figure out what doesn’t work, refocus on what does, and then “test for success before we invest.” That last bit might even be tattooed on our staff (ask where, if you’re adventurous).

We’re in it for the long haul.

Ultimately, our goal is to work with you and through you to forge a long-term partnership. The bottom line is that this is best accomplished by looking out for your bottom line. So if you really love throwing money away, burning it, or taking ongoing risks, try Vegas or simply stick with business-as-usual marketing. However, if you’re serious about looking for a fresh approach and a team that will stick with you for the long haul, then pick up the phone or send us an e-mail and throw us your most pressing marketing challenge. Seriously, we geek out on this stuff.

Know someone who needs our solutions?