Jennifer Cooreman

About Jennifer Cooreman

Strategist: Jennifer relies on her background in digital marketing, psychological testing, and education to create content that converts. She enjoys all facets of writing, from research to editing, but especially learning what makes customers happy and companies tick.

Posts by Jennifer Cooreman

How to Create Actionable Buyer Personas

How to Create Actionable Buyer Personas

Buyer personas developed without a solid strategy can damage your business and marketing efforts. Here are some dos and don’ts for better buyer persona creation.

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How to Build Terrible Buyer Personas That Don’t Work

How to Build Terrible Buyer Personas That Don’t Work

Buyer personas help businesses identify and connect with their target audiences. But it’s frighteningly easy to create terrible buyer personas that don’t work. Here's how.

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Building Actionable Buyer Personas for Better Marketing ROI

Building Actionable Buyer Personas for Better Marketing ROI

Buyer personas sharpen every facet of your company’s content marketing and improve marketing ROI, but only when they’re created using real-life data and in-depth market research.

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Buyer Persona 101: Honest Marketing That Works

Buyer Persona 101: Honest Marketing That Works

Create honest, effective marketing campaigns that convince; convert using data-driven buyer personas that help you understand the needs and wants of your target audience.

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Seeing Results With Growth Driven Website Design

Seeing Results With Growth Driven Website Design

The traditional way of building websites is broken. Learn how you can start seeing results with growth driven design!

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Building a High Performing Website With Growth Driven Design

Building a High Performing Website With Growth Driven Design

Growth Driven Design builds websites that work. Create high-performing websites by relying on data and a deep understanding of your end users’ needs.

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Building Websites That Work With Growth-Driven Design

Building Websites That Work With Growth-Driven Design

Don’t waste time and money building websites that don’t perform. Learn why Growth-Driven Design moves the needle when traditional design methods fail.

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