Posts by Sharon Stanton
Want to be a better marketer? Looking for more sales? Empathy is the key to success. We discuss why it matters and how to incorporate empathy into marketing.
Read MoreWe're discussing why testimonials matter and sharing tips for how to ask for and write testimonials. We also settle the testimonials vs. online reviews debate.
Read MoreWe're discussing all the ways AI is changing marketing, such as how to add chatbots to your marketing strategy, the use of programmatic advertising, and more.
Read MoreEditing and proofreading are critical to any writer's process. We've gathered our ten best proofreading tips to help you produce consistently excellent work.
Read MoreWe're discussing the significant benefits of blogging for business, what makes a good business blog, and sharing our 12 favorite tips for blogging success.
Read MoreThe S13A team compiled our list of the ten best marketing moments of 2017. Lokai's Instagram marketing, Volvo, and Wendy's Twitter presence made the list!
Read MoreWe're discussing the fundamentals of inbound marketing vs content marketing and answer the question: how long until I see results from inbound marketing?
Read MoreNot sure how to analyze content performance when you have little to no activity to measure? We can help you answer the question: Is my content working?
Read MoreAre your email campaigns falling flat because no one is opening your emails? We have some simple tricks for eye-catching subject lines that boost open rates.
Read MoreWe answer your questions about how to develop an inbound marketing strategy, the latest inbound marketing trends, and what's next for inbound marketing.
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