Marketing has come a long way in recent years, and we can thank Hubspot’s Inbound Marketing for that! Even though this new approach to marketing has led to huge success across multiple industries, there are still marketing misconceptions floating out there, and we’re here to bust them! Below we’ve identified eight marketing myths that are just not true. Read on to learn all about them.
Marketing Myth #1: Having a website is good enough
The old mentality of “if you build it, they will come” is just that - old and outdated. This is the 21st century. Hundreds if not thousands of companies are competing against you on the internet for your clients’ businesses. Simply having a website won’t cut it anymore.
If you aren’t creating a digital image for yourself with valuable information that is both eye catching and informative along with having an SEO plan in place, the possibility of you getting discovered is slim. Not only that, but you’re definitely not using the most effective (or right) tools to grow your business.
Marketing Myth #2: Websites don’t need to be mobile responsive
Back in 2015 Google busted this myth! If your site isn’t mobile responsive, your business will be severely penalized by not showing up in mobile results. This means that if a potential customer is searching on a smartphone, iPad, tablet, or any other device that’s not a desktop or laptop, Google will prevent your company from ranking. Long story short, your website should be built with mobile in mind.
Marketing Myth #3: A website redesign will increase sales
Don’t get us wrong, we love a pretty website. But if you can’t drive traffic to your website, it means nothing. The digital world outside of your website is just as important as the world inside your website. Simply redesigning your website won’t drive people to your website and increase sales.
What will drive people to your website? Developing an SEO plan (including a focus on long-tail keywords), social media plan, and retargeting ads are a few great ways.
In fact, your website might not even be the problem. First, determine why you want to redesign your website. You might be surprised by what you discover. For example, you could realize that you need a CRM system or that your current sales process and lead follow-up process is out-of-date.
Marketing Myth #4: I need a dedicated internal marketing team
Actually no, and that’s okay! You don’t have to be a marketing expert to market your business successfully. Reach out to a team of inbound marketing experts (like us!) who can become an extension of your team and help to market your business successfully.
Marketing Myth #5: Social media is only for kids and personal use
If you’re really thinking this, then you are missing out on one of the best and most effective marketing tools for your business. More and more, buyers are using social media to research, discuss, and communicate about a recent purchase or experience with a brand.
And it’s not just millennials who are searching! According to Social Media Today, 45% of people 65 and older are engaged on social media. Not having an active social media presence could mean that you’re missing out on connecting and building relationships with new and existing customers. Times have definitely changed!
Marketing Myth #6: Posting on all social media channels is all I need to do
Social media is a powerful tool that can help to expand your business’ reputation and presence. The key is to deliver the right message. How can you do this? Most industries have very specific buyer personas. By identifying who those are for your business, you can be engaging on the right social media channels to grab your audience’s attention and deliver information that they are interested in.
Marketing Myth #7: Email marketing is outdated
This could not be more wrong! Email marketing actually remains one of the most effective components of any digital marketing campaign. In fact, when executed well, email campaigns offer great insight into what your audience is interested in and how to convert them into customers. One of our favorite email marketing approaches is marketing automation, which nurtures leads until they are ready to convert. So don’t discount email marketing - it can strengthen relationships and even drive revenue.
Marketing Myth #8: There is no point in having case studies and testimonials
Wrong! When a potential buyer is looking at your products or services, they most likely want to see and/or read about examples of your previous work. How does your team approach a project? What problems have you solved for your customers? What kinds of results has your work gotten for your customers? All of this information can be conveyed in both case studies and testimonials. Crafting a written piece that presents hard numbers, a detailed description of work performed, and customer testimonials will leave very little room for potential buyers to wonder if you are the right fit or not.
These are just a few common marketing myths we’ve debunked. Can you think of more that can be added to our list? Talk to us in the comments!