Blogs are great for conveying detailed, in-depth information about pretty much any topic. From cat care to psychology to reviews of tapas restaurants, chances are someone has blogged about it, and it seems like everyone has a blog these days.
In our increasingly visually oriented world, you need something more than long blocks of raw text to get your message across. You need something striking, eye-catching, and condensed for quick and easy consumption of information. You need an infographic!
Infographics gather information into a visual format your audience can quickly understand by distilling the key points into icons, graphs or other visual representations of what you’re trying to communicate. Besides being visually appealing, infographics are portable! They can be easily emailed, shared via social media, and even embedded on someone else’s website.
As marketers, sometimes our inspiration well runs dry. If you’re running low on infographic topic ideas, turn to your blog! Like any quality content, infographics take time to research and create. If you already have a blog post written about the same topic, most of the work is already done! Repurposing content by turning your blog post into an infographic is smart and effective way to enhance your message. Here’s how we do it:
OUTLINE YOUR INFORMATION
Once your blog post is written, skim through it and make an outline, pulling only the most relevant points from it into short, bulleted statements. The point is not to try to cram everything into your infographic, only the most relevant parts that can easily be represented visually.
Most blog posts, like this one, are already divided into sections or chapters, which makes it much easier to divide your infographic into corresponding sections so you’ll know where your images will go.
LESS TEXT = MORE EFFECTIVE
We’re not saying you shouldn’t have any text in your infographic, but try to keep text to a minimum, perhaps one very short, concise sentence to use as a caption to accompany an image. A wordy infographic defeats the purpose.
Transforming a long block of text with lots of statistics or facts into a pie chart or graph makes the information much easier to assimilate, especially for visual learners.
KEEP THE LOOK CONSISTENT
When deciding what your infographic should look like, remember the overall look and feel of your website or blog page. If your website uses shades of blue and grey as your primary color scheme, consider keeping your infographic consistent with that. It can be jarring for your reader for a block of images to come up that look like they were pulled from another website. Always keep your branding consistent.
Also, once you decide on a color scheme and a design style for your infographic, stick to it throughout. Don’t use a mish-mash of styles and colors; that will just confuse your reader. And don’t forget to put your logo or url in the header or footer of the infographic. If someone embeds it on their site, you want to make sure you receive proper credit for it and that readers can link back to you!
CITE YOUR SOURCES
It was true when you wrote research papers in school and it’s true with infographics. If your blog post includes quotes, research or other information that you pulled from someone else’s work, it’s important that you include citations of some kind to indicate where you got that information from.
NOT A DESIGNER? NO PROBLEM!
Infographics are, well… graphic-oriented, so that means being able to assemble a graphic that is clear, consistent and visually pleasing. But if you’re the type that’s good with words but can barely draw a stick figure, don’t worry, there are a multitude of easy to use, drag-and-drop solutions on the internet to help you produce a snazzy infographic in no time. The best part is, most of them are free! For example, check out this free infographic creator by Canva.
There are always more details that go into developing an effective and engaging infographic, but these are the basics to get you started. If you’ve come across any other great infographic making tips, tricks, apps or techniques that you’d like to share with us, or if you are looking for other ideas, feel free to share your comments and questions below!